ATEN Establishes Subsidiary in Korea and Continues to Expand its Asian Markets

 

Using Complete Sales Resources and Real-Time Technical Services to Aggressively Expand Korea's High-End Markets

 
 

TAIPEI, TAIWAN, May 15, 2007--ATEN INTERNATIONAL CO., LTD. a leading designer, manufacturer and distributor of advanced connectivity solutions, announced today that it has established ATEN ADVANCE CO., LTD as its subsidiary in Korea in order to further expand its market in Asia. ATEN's Associate Sales Manager of Asia pacific market, Mr. Harvey Kao is now re-assigned as the Sales Director responsible for the operations and channel expansion of this Korean subsidiary. This strategic move is to further realize ATEN's global business strategy and to expand its influence in Korea and increase market share.
The new Korea subsidiary is based in Seoul. ATEN ADVANCE will continue to work with its current distributors and channel partners, and provide the manufacturing technical support and real-time consulting services to satisfy the integrated product service demands of its local customers.

"Since 1990, Korea has been actively promoting the digitalization of national information and other innovative policies that has not only assisted the development of the IT industry, but has also defined Korea's position in the global ICT market," said Mr. Kevin Chen, President of ATEN International. "The strategy to industrialize enterprises has successfully cultivated many large corporations and allowed the Korean economy to take off. With the continuous increase of ATEN's sales in the Asian markets, we can see strong potential in the Korean market."

In addition, Mr. Chen further pointed out, "ATEN has been active in the Korean market for more than 20 years through the cooperation with our distributors. With the rapid growth of the Korean market in the last few years, we can see the urgency and need to be closer to our customers. Thus, we decided to establish our Korean subsidiary this year to provide real-time product consultation and technical services to satisfy the ever-growing demands of customers. Apart from maintaining the leadership in our entry to mid-level product lines, we hope to actively expand our high-end market domains with the establishment of our Korea subsidiary. Under the leadership of our Sales Director, Mr. Harvey Kao, and with the support of our team, we hope to provide complete sales resources and technical services to the Korean market, thereby driving ATEN's sales growth in Korea."

In line with its global business strategy, ATEN will continue to expand its overseas market. Apart from the newly established Korean subsidiary, ATEN has subsidiaries in the United States, England, Belgium, and Japan, thus demonstrating its commitment in the global KVM market.

Mr. Harvey Kao, Sales Director of ATEN ADVANCE

Subsidiary in Korea:
ATEN ADVANCE CO., LTD
Tel: +82-2-467-6789
Fax: +82-2-467-9876
Address: Eagle Town 3F #303, 278-20, Seongsu-dong 2-ga 3-Dong, Seongdong-gu, Seoul, Korea
About KVM Switches
KVM (Keyboard, Video and Mouse) switches are control units that allow access to multiple computers from a single console. Before the development of KVM switches, the only way to control multiple computers from a single console was through a complex and costly network. Now, with the KVM switch, people can easily access multiple computers or platforms (from 2, 4, 8, 16 up to 8000) in a convenient, space saving and cost effective manner.


About ATEN


ATEN INTERNATIONAL CO., LTD. has specialized in connectivity solutions in information technology since its establishment in 1979 and is today considered the leading manufacturer of KVM Switches worldwide. This prominent position was reached by continuously high investment in research and development, resulting in numerous patents and exemplified by the sophisticated ASIC, developed in the ATEN labs and manufactured by ATEN. More than 20 percent of ATEN's employees worldwide work in R&D. They ensure that annually more than 50 new products enter world markets. The product range today covers hundreds of connectivity products from small USB hubs up to the powerful KVM switches of the Master View family for managing more than 500 computers. Among the customers of ATEN are large, companies with global operations, midrange and small businesses,as well as ambitious private users. For further information, please visit http://www.aten.com